Vitamin E (an antioxidant) intake should be increased when consuming PUFAs - not necessary with CHIA

A recent study reported in the British Journal of Nutrition stated that people need to increase their Vitamin E intake when eating PUFAs (Poly Unsaturated Fatty Acids) to prevent oxidation of these fatty acids in the body. Actually consuming high levels of PUFAs without consuming sufficient Vitamin E can lead to Vitamin E deficiency in the body.

This study comes on heels of recent recommendations of the need for people to increase their PUFA intake levels, while decreasing their saturated fatty acid intake.

Here is where chia comes into play.  It has natural antioxidants so increasing intake of Vitamin E is NOT needed. 

This is good news for two reasons:  Firstly ingesting other items when eating can be bothersome, and secondly ingesting too much Vitamin E can be dangerous as it is actually toxic at high levels.

So we say "Have you had your chia today?®

Increased fiber intake could contribute to lower blood pressure

A study of more than 2000 men and women published in the British Journal of Nutrition in July 2015 concluded that increased intakes of fiber, both soluble and insoluble but in particular insoluble fiber, may contribute to lower blood pressure.

Chia is a great source of fiber, both soluble and insoluble, so we ask Have you had your chia today?®

Lactating women should restrict flaxseed intake.

Lactating women should restrict flaxseed intake: Researchers Say, as reported by Annie-Rose Harrison-Dunn+ , 04-Sep-2015

Flaxseed intake during lactation should be limited as it may change maternal adrenal function, research in rats has suggested.

Link to her article: http://www.nutraingredients.com/Research/Lactating-women-should-restrict-flaxseed-intake-Researchers

This research was just reported in the British Journal of Nutrition. Link to abstract: http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=9942682

What can we take away from this?

Flaxseed has been shown to have several issues, particularly in lactating and pregnant women, and young children as well.  This has not been the case for chia, so make the switch to chia, should you now be consuming flaxseed.

azCHIA says: Have you had your chia today?®