Vitamin E (an antioxidant) intake should be increased when consuming PUFAs - not necessary with CHIA

A recent study reported in the British Journal of Nutrition stated that people need to increase their Vitamin E intake when eating PUFAs (Poly Unsaturated Fatty Acids) to prevent oxidation of these fatty acids in the body. Actually consuming high levels of PUFAs without consuming sufficient Vitamin E can lead to Vitamin E deficiency in the body.

This study comes on heels of recent recommendations of the need for people to increase their PUFA intake levels, while decreasing their saturated fatty acid intake.

Here is where chia comes into play.  It has natural antioxidants so increasing intake of Vitamin E is NOT needed. 

This is good news for two reasons:  Firstly ingesting other items when eating can be bothersome, and secondly ingesting too much Vitamin E can be dangerous as it is actually toxic at high levels.

So we say "Have you had your chia today?®