It is interesting to note that the European Union's Register on Nutrition and Health Claims earlier in the year allowed a new claim to be made regarding Alpha-linolenic acid (ALA) and cholesterol. The claim is stated below:
"ALA contributes to the maintenance of normal blood cholesterol levels"
This claim may be used only for food which is at least a source of ALA and that information shall be given to the consumer that the beneficial effect is obtained with a daily intake of 2 g of ALA.
Since a 15 to 25 gram serving of chia contains 3 to 5 g of ALA, chia easily meets this requirement.
Have you had your chia today? ®